The African Marketing Confederation (AMC) recently concluded its annual conference alongside TICON Africa. Held in Accra, Ghana, the conference brought together marketing professionals, academics, and business leaders from across Africa and beyond.  

This year’s event attracted more than 400 delegates from 29 countries, making it one of the most representative gatherings of marketing professionals in Africa. Ghana led with 229 participants, followed by Uganda (42), South Africa (38), Zambia (26), and Zimbabwe (24). Delegates also came from countries as far afield as Austria, Canada, India, Romania, the United Kingdom, and the United States, underscoring the AMC’s global reach.