President of the African Marketing Confederation (AMC), Helen McIntee, has challenged African marketers to embrace artificial intelligence (AI) and forge stronger global partnerships to accelerate the continent’s marketing transformation. 

Speaking at the AMC-TICON Africa Conference in Accra, McIntee announced new alliances with the Asia Marketing Federation, the Chartered Institute of Marketing UK, and the European Marketing Confederation, aimed at raising African marketers’ global influence. 

She also revealed plans for a World Marketing Council to position Africa at the center of global marketing innovation.