As stated clearly by VISA: “Because data compromises are often complex, it is challenging to make the rapid communication decisions needed to mitigate the potential harm of a breach. These situations are often further complicated by the reality that every data breach is different and there may be no precedent within your organization for responding. But the stakes for handling a breach effectively could not be higher, and the impact on your business — depending on a variety of factors — can be huge. The impact of a poorly handled breach can reach throughout your business in both the short and long term: bad press, lost sales, mitigation, and litigation, as well as the uphill battle to rebuild your reputation”